We have found that many realtors mistakenly rely on outdated marketing strategies that no longer align with current real estate trends. In the competitive real estate market, realtors need flexible strategies that can adapt to changing needs without disrupting current operations.
Having a well-crafted and result-driven real estate marketing strategy is imperative to achieving organizational goals. On learning how realtors making similar mistakes end up at backseats in the industry, we at Top Estate Media decided to address this issue. To understand how you can level up your real estate marketing strategy, you must read these common mistakes that you need to avoid.
Not Prioritizing Staging
One of the primary mistakes made by realtors is not home staging their property. Home staging is a crucial aspect when you plan to sell your property. It helps potential property buyers to better visualize the space and develop connectivity. The virtual home staging process involves decluttering the space, removing belongings like personal photo frames or objects that can divert attention, arranging furniture, and filling empty spaces all contributing to showcasing the best features of the property. We understand traditional staging can be time time-consuming and costly affair, so we suggest utilizing a virtual staging service. Virtually staging allows you to digitally add elements, decor, or furniture, to your space helping clients explore the true potential of the property without costing you too much. The benefits of virtual staging are incredible.
DIY Listing Property Images
Real estate property listings are the first point of interaction with clients and that’s where many realtors lose their chance by showcasing DIY property listings. Is not just about DIY listings alone, it’s about the quality of images and how well you showcase them to the audience. If you lack experience in photography and are not well-informed by the advanced photography techniques used, it’s better to hire for professional. Quality images leave a lasting impression on clients and indicate your seriousness towards the work. That’s why we would suggest you hire for premium HDR photography service that provides you with stunning high-quality visuals.
Lacking Floor Plans in Listings
Listing floor plans to your listings is equally important to listing high-quality images. Realtors who prioritize this aspect are often able to build better credibility and reputation in the market. Since floor plans are a source of important insights- spacing, and functionality of the property, adding them to the listing becomes imperative. A detailed floor plan enables clients to deeply understand the intricacies of the space, and what they can expect, and further check if the property has the potential to meet their needs. Having only property images listed doesn’t provide clients with a fair idea of the space available. So, if you are making the mistake of not adding a floor plan to the listings, contact us at Top Estate Media and get well-designed floor plans crafted.
Not Adding Video Tours
Another important strategy that you must add to your real estate marketing plan is video tours of the property. While many realtors assume it to be costly, the ones utilizing the service turn out to find it an investment. Video tours are a great way to connect and engage with the audience and at the same time contribute to making real estate listings more appealing. It provides a real-time experience to the potential buyers and allows them to repetitively explore the property without actually visiting there in person- saving both their time and energy. So, if you also want to explore the true potential of real estate video tours and get a competitive edge in the market, then you must utilize video tour services. An additional note for your benefit: Emphasize vertical videos as they are reshaping the real estate sales funnel. Learn how vertical videos prove to be beneficial.
If you apply well-planned and thoughtful real estate marketing strategies, you can surely see favorable results. While you create strategies, it’s important to understand the audience, switch places to better understand the client’s perspective, and deliver what satisfies them best. Once you focus on providing services that are solutions to client’s problems, shortly you will get to see a favorable change in the sales graph. Further, for services like virtual staging, premium HDR photography, video tours, and floor plans in and around Schaumburg, Illinois, you can contact Top Estates Media, where we commit to delivering quality services at competitive rates.