You won’t believe this, but it’s true. These days, videos with vertical formats achieve a higher engagement rate than horizontal videos. You must have never thought about this but one shift can make a huge difference. But here a question arises is vertical video the future of real estate marketing?
Ever-evolving trends, the increased role of influencers, and the mobile-first age have simply transformed the marketing approach. Every other business is now stepping into the digital world to show its presence in the market. Similar is the case in the real estate market. Real estate agents are now revamping their business marketing strategies by giving prominence to social media marketing. Platforms like Instagram, YouTube Shorts, TikTok, and Linkedin Videos that prioritize vertical content, directly indicate why the real estate marketers must adopt the trends.
According to today’s viewing habits, vertical videos are a natural fit. Although convenience is a major reason, one can’t ignore the importance of providing a rich user experience. Since vertical videos fully fit the screen they offer an immersive experience to the audience, improving their engagement with the video, increasing the watch time, and further enhancing the reach. By leveraging vertical videos, real estate photographer Naperville can now create effective real estate listings, leaving a lasting impact on the audience. But here is a dilemma, whether real estate agents should use vertical videos as a tool, to be used strategically, or transform the formats altogether? Well, it depends on the level of experiments the real estate agents are ready to do with the presentation of their property listings.
Vertical Videos Alone Are Not Enough
Captivating your targeted audience is a hard code to crack. In the pool of competitors seeking to grab the attention of the audience, it’s important to work on how to set your videos to stand out from the rest. This significantly depends on how you get your videos shot and the quality of content you showcase. Along with showcasing videos in vertical format, we recommend clients opt for Matterpot 3D tours, video tours, or drone videography as these offer highly engaging and quality content. Drone videography services can help real estate agents highlight the prominent features and provide potential buyers with stunning aerial views of the property. Further, it also helps highlight the complex architectural designs leaving a positive impression. Another way to captivate the clients is by utilizing Matterport 3D tours or video tour services, where you allow buyers to have a real-time experience from the comfort of their homes. They can repetitively watch the videos without physically visiting the property, saving time and energy.
Infuse Creativity to Real Estate Videos
After getting the best shots for the property, compile them creatively to grab the attention of the audience. By adding an energetic and modern feel to the videos, you can hold the attention of the audience while they are quickly scrolling the feed. Start your project by adding a piece of music that best vibes with your shoot. For instance, calm and soothing tunes enable the audience to feel the serenity of the place. Then you can synchronize the transitions in the video with audio beats, and also add graphic overlays to make videos more attractive. Fast cuts, dynamic pop-up text, and smooth transitions add energy to videos, breaking up the monotony and making them much more engaging. Incorporating creative techniques, such as stacking two horizontal videos within a vertical frame, can present two perspectives of the property at once, creating a visually striking split-screen effect. These elements not only keep viewers hooked but also enhance the storytelling, delivering more information in a captivating way. Whether it’s highlighting key features or comparing different views, these dynamic video techniques can elevate any property showcase to the next level.
Benefits of Listing Vertical Real Estate Videos
Suitability
Vertical videos are suitable and versatile to use on a majority of platforms making them fit for marketing. Real estate agents don’t have to bother themselves with multiple videos as one is fit for all. This saves time and helps derive results.
Convenience
The majority of users while scrolling the feed, don’t bother to switch the mobile to a horizontal view to check the horizontal format videos. They find it inconvenient to handle the phone. On such videos, the average watch is significantly low, hampering the reach.
Encourage Profile Activity
When videos are informative and best resonate with clients, users develop a curiosity to learn more, encouraging profile activity and helping businesses generate potential leads.
Immersive Experience
Since vertical videos are created to fully fit the screen, they offer users an immersive experience. This improves engagement with the video and develops the interest of the audience in the business, which ultimately helps to improve sales.
In a nutshell, when real estate videos are engaging, informative, and presented in the right format to the targeted audience, it is likely to improve reach and further help reshape the sales funnel. You can hire a professional for high-quality video shoots and edits. Whenever you need professional video tour or photography services in Illinois contact our team at Top Estates Media-where we deliver quality with utmost professionalism. At Top Estates Media we offer a range of services including Drone photography video service, video tours, commercial services, and matterport 3d tour services in schaumburg . We cater to your unique needs and help you achieve a competitive edge in the real estate market. For a detailed discussion and free price quotes, feel free to contact our team.